Writing For The Lowest Denominator
By Chris Kilvington What’s does writing for the lowest denominator mean? Well, if youre writing for anyone else but yourself, you must take time out to think about your reading public. What sort of knowledge will they have about the topic youre covering? What are they going to understand, and what will you need to give some explanation time to? Over the long weekend we were wrestling with the technicalities of setting up an online form on our business site. We needed help on CGI scripts (whatever they are). And, without an IT expert in our office, we had to go searching on the web. After lots of frustration we came across a site that was very helpful. At last, here was an outfit that started at the beginning, gave clear explanations, supplied links to more detail if it was needed, and examples of solutions too. Brilliant. Did it solve our problem. No - were artists, not scientists! But we were warmed to think that they were at least trying to help technical idiots like us. Writing for the lowest common denominator means thinking about the reader who will have the least knowledge, and bearing him or her in mind as youre drafting each word. You might think writing this way will frustrate the class swots, but it doesnt have to. Everyone likes clear explanations. And, if you feel like the explanations are taking over a little, extract them from the main text and present them somewhere else: on another page (on the web) or in a highlighted box (in printed material), for instance. TENFOUR writing is a copywriting consultancy based in London, UK. Why not check out more articles on www.tenfourwriting.co.uk/blog? Article Source: http://EzineArticles.com/?expert=Chris_Kilvington http://EzineArticles.com/?Writing-For-The-Lowest-Denominator&id=321158 keyword ambien apo-lorazepam 1mg ambien prescription drug price for 5mg purchase ambien without a prescription
